Resume & Experience – Richard Brashear

RICHARD BRASHEAR II

I help B2B SaaS founders leverage AI-driven marketing strategies to boost offerings and brand clarity.

803-415-5062 | richardbrashear2@gmail.com | Rock Hill, SC (Charlotte Metro)
linkedin.com/in/richardbrashear/  | www.richardbrashear.com

Download Resume / CV

CMO, VP of Marketing, VP of Digital Marketing

Dynamic marketing leader with extensive experience driving digital transformation, revenue growth, and brand strategy. Proven expertise in performance marketing, e-commerce, MarTech, and executive leadership. Adept at scaling startups, optimizing B2B/B2C digital ecosystems, and leading high-impact teams to deliver measurable results in competitive markets.

  • Digital Growth & Performance Marketing – PPC, SEO, paid social, digital campaigns, and conversion optimization
  • E-commerce & Web Strategy – Shopify, automation, web design, and revenue-driving funnels
  • MarTech, CRM & Data Analytics – HubSpot, CDPs, CRM platforms, and data-driven decision-making
  • Executive Leadership & Mentorship – Building high-performance teams and mentoring emerging executives
  • Brand Strategy & Storytelling – Developing compelling narratives that engage, convert, and build loyalty

PROFESSIONAL EXPERIENCE

GroupRB Marketing (2006 – Present)
Fractional CMO & Digital Strategist
Led AI-powered marketing, MarTech integration, and growth strategy for brands in SaaS, e-commerce, and services. Delivered measurable results through SEO, CRM, web optimization, and performance marketing.

Spinnaker SCA / Pros2Plan (Global Supply Chain Consulting, a Publicis Sapient Company) | 2023 – 2025
Led SEO and website strategy while supporting HubSpot CRM integration—resulting in a 125% boost in search visibility and improved lead flow.

Starfall (D2C Women’s Fashion E-commerce) | 2023-2024
Scaled and successfully sold Starfall after driving a 75% increase in online conversions through influencer marketing, paid social, and email automation.

Matthews Motors (Regional Transportation) | 2022 – 2023
Led MarTech-driven digital marketing strategies, boosting client acquisition and increasing campaign ROI.

InspireHUB (2020 – 2022)
VP of Global Sales & Digital Services
First marketing hire in a high-growth startup, scaling the marketing and sales team from the ground up while driving go-to-market strategy.

  • Drove 200% growth in SaaS PWA sales revenue during the COVID-19 pandemic, accelerating digital adoption and market expansion.
  • Built and launched a strategic Reseller Channel initiative, enabling scalable partnerships and increasing market reach by 40% YoY across B2B and B2C segments.
  • Presented sales results and growth projections to investors monthly, securing continued funding to fuel company expansion.
  • Led the successful launch of a Freemium SaaS PWA model across the US, Canada, and Australia, increasing digital self-service adoption and strengthening InspireHUB’s market presence.

Hargray (now Cable One) (2019 – 2020)
Director, Strategic Marketing & Branding
Directed digital acquisition and integrated campaigns to grow lead volume and engagement.

  • Implemented data-driven marketing strategies that resulted in a 25% increase of PPC leads and a 50% boost of B2C sales calls which optimized digital acquisition and customer conversion.
  • Achieved a 25%+ increase in audience engagement through its integrated marketing campaigns which spanned web platforms and social media and marketing automation and search and SEO channels.
  • Supported the successful opening of new B2B and B2C retail stores which expanded Hargray’s market reach.

Morris Communications (2014 – 2019)
Head of Digital Strategy & Operations
Built the Morris Digital Agency from the ground up, managing digital strategy for 50+ global brands.

  • Achieved 40%+ annual revenue growth, driving SEO, automation, and paid media success.
  • Transformed WhereTraveler.com’s growth strategy by shifting from traditional marketing to a data-driven approach, increasing digital audience by 30% through content marketing, social media, and omnichannel digital engagement.

LeeLocal (Lee Enterprises) (2010 – 2014)
Agency Director
Founded and scaled a national digital media agency, serving as employee #1 and driving growth to 80+ employees and seven-figure revenue with MarTech-driven solutions for SMBs.

  • Developed and led full-service digital marketing campaigns (SEO, SEM, PPC, content, analytics) tailored to SMBs and regional enterprises, fueling sustained business growth.
  • Built strategic partnerships and led cross-functional teams across marketing, sales, and product development, expanding market reach and turning local brands into regional powerhouses.

Prior Experience
Vice President, Mass Market Sales (Telecom, Internet, Outbound Call Centers) | Venture Group
Director, Telesales Call Center (Telecom, Internet, Inbound Sales, Outbound Call Centers) | Time Warner Cable
General Manager (Telecom, Internet, Managed Services, Inbound Sales, Outbound Call Centers) | Comporium

EDUCATION & CERTIFICATIONS

City View Seminary | Augusta, GA
M.Div., Marketplace Business

Kent State University | Kent, OH
B.B.A., Computer Sciences

Multiple HubSpot and Google certifications.

TECHNOLOGIES

CRM & MarTech: HubSpot, Mailchimp, CDPs, Klaviyo, Yotpo, Salesforce
CMS & Web Platforms: WordPress, Shopify, Webflow, Wix
Analytics & Optimization: Google Analytics, Google Tag Manager, MOZ, SerpStat, SEMrush, Screaming Frog
Advertising & PPC: Google Ads, Meta Ads
Automation & AI: Jasper, ChatGPT, Zapier, Midjourney, Hootsuite, Buffer, Metricool
Design & Content: Canva, Adobe Creative Suite, GIMP
Project & Team Tools: Asana, Trello, Slack, Zoom, ToDoist, TimeCamp

Download Resume / CV

Real-World Results: Strategic Wins That Mattered

These aren’t just responsibilities — they’re outcomes. Here are a few highlights from campaigns, launches, and growth strategies I’ve led across SaaS, e-commerce, agency, and telecom.

SaaS Growth During COVID

Drove 200% growth in SaaS PWA revenue during the pandemic by accelerating digital adoption and expanding market reach in a time of disruption.

PPC + Conversion Optimization

Drove 200% growth in SaaS PWA revenue during the pandemic by accelerating digital adoption and expanding market reach in a time of disruption.

Reseller Channel Expansion

Launched a scalable reseller strategy that expanded B2B and B2C reach by 40% year-over-year through new partnerships and channel enablement.

Freemium SaaS Expansion

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Omni-channel Engagement Uplift

Achieved 25%+ lift in engagement through integrated campaigns across SEO, web, social, email, influencer, and marketing automation platforms.

Revenue Growth with Smart Media

Delivered 40%+ annual revenue growth by aligning SEO, automation, and paid media into a unified performance marketing engine.

Investor-Ready Reporting

Presented growth results and projections to investors—helping secure continued funding and build stakeholder trust during scale-up.

Global Digital Agency Buildout

Founded and scaled an in-house agency that led strategy for 50+ global brands, delivering digital transformation and performance growth.

Content-Driven SEO Success

Increased digital audience by 30% at WhereTraveler.com by shifting to a data-driven content strategy across SEO and social platforms.

SMB Growth at Scale

Scaled LeeLocal from startup to 80+ employees and 7-figure revenue, delivering MarTech-driven campaigns that turned SMBs into regional brands.

Scaled and Sold a D2C Fashion Brand

Grew Starfall into a profitable D2C brand by boosting online conversions by 75% through influencer marketing, email automation, and paid social—then successfully led its sale.

Built and Mentored High-Performing Teams

Recruited, trained, and mentored emerging marketers and execs across agency and in-house roles—developing future leaders and driving lasting impact beyond the metrics.

What People Say:
Real Results, Real Relationships

I had the pleasure of hiring Richard Brashear for his exceptional web design and marketing skills, and I can confidently say he exceeded every expectation. Richard took on the immense task of rebuilding the entire Spinnaker SCA website, meticulously refining its SEO and AIO structure to ensure optimal performance. His keen eye for design, technical expertise, and strategic marketing approach transformed our digital presence.
Bernadette DatkaEvent Producer, Trade Show Producer, Music Producer, Marketing Genius, All things creative
I’ve had the privilege of working with Richard for the past 4+ years through our Hearst/Morris Digital partnership. He has always been wonderful to work with and a fantastic resource. His digital knowledge, positive attitude, ability to motivate teams to achieve their goals and overall leadership are second to none! Richard is one of the few, genuine experts in today’s digital landscape.
Steven RogersStrategic Customer Success Manager @ SOCi
I had the pleasure of reporting to Richard during my tenure at InspireHUB Inc. Richard brought his energy, experience, and wisdom into our team when we needed it the most. His industry experience is unparalleled and invaluable.

I strongly recommend Richard for his sales and marketing acumen, management and leading his team to success.
Carol ObeidSenior Marketing Leader | Driving Growth in Dynamic Markets | Expert in Digital Strategy
Richard is not only an expert in digital marketing and strategy, but he is also an engaging leader who knows how to motivate, inspire and champion.

He understands the digital landscape and is always on the lookout for new, cutting-edge products that will create the best marketing strategy for a variety of verticals. He also understands how to grow, motivate and encourage his team, whether it’s sales, fulfillment or support.
Jamie Turner
Account Manager, Executive Accounts
Richard was, and always will be, one of the best mentors I could ever hope to know. Anyone who has had the opportunity to learn from him would say the same.

Richard sees things in a way most cannot; and anyone who has worked with, or for, Richard is very fortunate. Thank you for everything, friend!
Brandon LogsdonCEO & Founder – Home Comfort Keepers
Richard is a natural leader. He has a compelling and engaging management style that encourages and motivates his staff to aspire for excellence in their various roles. Richard is a great team builder. Richard is constantly looking for ways to improve the value of his teams offerings and participates passionately in the brainstorming and solution development phases of every product. He encourages and welcomes feedback as well as criticism. One of the most remarkable traits he has is that he can still jump into a project and provide actual technical guidance with regard to features, functionality, and even code on occasion.
Ryan RandallVice President of Operations at AutoMarketingTeam.com